Fasten your seatbelts. We're going to experience some turbulence.

[Gidney N Cloyd]

24. But what actually is the status quo? It's about making money and they'd all still be chasing the...

same advertising dollars, and those advertising dollars chase the consumers. There's niche and divergent programming out there now and if there was more of a market for it, the big companies would be chasing those dollars, too. With the exception of a few players which clearly have socio-political Agendas (Newsmax/Fox), most media companies are just seeking profits.
If we want to make a difference we have to change the consumers, get them to think critically and call bullshit when they see or hear it.
All that said, yeah I'd still be more comfortable with a lot of smaller media companies and I'd especially prefer that we return to the old limits on ownership within a single market. But on a macro level I just have doubts as to what change more and smaller companies would bring.