2016 Postmortem
In reply to the discussion: The time has come to once again address the myth of the "independent" voter. [View all]Garrett78
(10,721 posts)We've become extremely polarized. So-called "independents" are actually extremely partisan, even more so than party-affiliated voters from decades past. Simple as that.
As for genuine swing voters, the percentage is small. Precisely how small is hard to say, but small enough that one can't base a presidential campaign on swinging the swing voters. They're not only small in number but dispersed across a huge country.
The focus has to be on turning out the base, combating voter suppression and attempting to engage those who aren't engaged (the 40% or so that doesn't typically vote in presidential elections and the 60% or so that doesn't take part in mid-term elections). Trying to identify and sway the smattering of swing voters would be a poor use of resources.