2016 Postmortem
In reply to the discussion: Why Sanders lost, and why I think it matters. [View all]Buzz cook
(2,828 posts)Clinton was and is better organized. She has had a presidential team since 2008. Her ground game was much more in retail politics than Sanders.
She has the support of many party leaders because she has supported them in the past. Clinton has never been shy about public appearances for down ticket candidates. That was true well before 2008.
Name recognition. Clinton is one of the most well known people in the world and has been one of the most admired women in the world several different times. Most people had never heard of Sanders.
Sanders started his campaign very late and he never had a national campaign apparatus. He also practiced wholesale politics in the form of mass rallies. This is a problem because his audience is more self selected than universal. There is a remove between the wholesale candidate and the average voter.
People should look at the mechanics of an election first when they try to analyze one.