Let he who is without cognitive bias cast the first lecture.

[MineralMan]

3. No, Guillaumeb. Cognitive biases and emotional decisions

are not centered in the "lizard brain," which is pretty much purely reactive to stimuli. Instead, they are centered in the limbic system, which deals with our emotional responses and learned habitual behaviors.

We all are affected by cognitive biases. Recognizing that fact is an important step in knowing those tendencies and shifting our thinking to the cerebral cortex, which is more capable of rational thinking based on evidence.

We all have emotions, but we can also choose to switch to rational thinking instead of relying only on emotional responses to make important decisions.

Good luck with your endeavors. I have a lot of thinking to do right now about how best to handle a difficult situation with regard to my parents and their end of life needs. The decisions that I need to make are not ones that should be based on my emotional responses. Instead, they need careful consideration and planning.

So, as I said in another post, I have no time to spend bantering about nonsense with you today, nor will I in the near future.

However, if you'd like to learn more about neuroscience as it applies to marketing, you can read my book. Or not, as you choose:

https://www.amazon.com/dp/B07DY6T6WG

While still not complete, there is this information on cognitive biases, again as they relate to marketing, on a website I have written for the company I am part of. More pages will be added shortly to this section of the website:

https://www.neuromarketingservices.com/cognitive-biases/

Now, Sir, Good Day to You!