Is there a market for Vegan Fast Food?

[MADem]

35. The challenge in making these kinds of places viable is that

vegetarians/vegans don't always travel in exclusive packs. In my experience, if I am in a crowd of five or ten family members or friends, there will be one, two tops, that want a vegetarian option to the point of going to a vegetarian or vegan restaurant and ordering off an exclusively vegetarian menu.

If I were developing foods that had utility in the fast food market, I'd go for something that was frozen/pre-prepared but could be adapted for the larger franchise market, sort of like the partnership Burger King has in UK with Gardenburger and a Morningstar Farms-type variety of soyburger (that appeals to the "No Cow" crowd over that way).

In major cities you're going to probably find enough people to keep an exclusively vegetarian place afloat, but as a national chain I think it's a much tougher sell. I think you get more impact by partnering with an existing outfit rather than trying to go one's own way.