Next up: TV ads just for you, dear voter

[unhappycamper]

http://hosted.ap.org/dynamic/stories/U/US_TARGETED_ADS?SITE=VANOV&SECTION=BUSINESS&TEMPLATE=DEFAULT

Next up: TV ads just for you, dear voter
By PHILIP ELLIOTT
Associated Press
Feb 17, 8:32 AM EST

WASHINGTON (AP) -- The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals.

~snip~

Welcome to Addressable TV, an emerging technology that allows advertisers - Senate hopefuls and insurance companies alike - to pay some broadcasters to pinpoint specific homes.

Advertisers have long bought ads knowing that only a fraction of the audience was likely to respond to them. Allowing campaigns - political or not - to finely hone their TV pitches to individuals could let them more efficiently spend their advertising dollars.

"With a traditional TV buy you can end up paying for a lot of eyeballs you don't care about," said Chauncey McLean, chief operating officer of the Analytics Media Group, an ad and data firm. "Addressable TV is a powerful tool for those that are equipped to use it. If you know who you want to talk to and what you want to say, you can be much more precise."