The FAQ

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8. Society: women make 85% of all consumer purchases

http://www.she-conomy.com/report/marketing-to-women-quick-facts

Women account for 85% of all consumer purchases including everything from autos to health care
91% of New Homes
66% PCs
92% Vacations
80% Healthcare
65% New Cars
89% Bank Accounts
93% Food
93 % OTC Pharmaceuticals
American women spend about $5 trillion annually…Over half of the U.S. GDP**
*Marketing to Women Conference

• Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York