https://www.theatlantic.com/ideas/archive/2020/06/its-not-just-the-monuments/612940/
It’s a good read.
Snip
Throughout the development of the neighborhood, real-estate companies used the monuments to entice buyers. In 1913, the Greater Richmond Realty Company took out an ad in the Richmond Times-Dispatch that included an illustration of the proposed Jackson monument under the headline: “Stuart, Lee, Davis, Have Already Been Honored. No Longer Neglect Jackson.” The depiction of the intersection along with a tree-lined field in the background made it easier for potential buyers to envision their home overlooking the Confederate general. The ad implied that Jackson would not be fully honored until all the lots were claimed and occupied.
Real-estate companies also reassured potential buyers through restrictive covenants that “no lots can ever be sold or rented in MONUMENT AVENUE PARK to any person of African descent.” This was a reassuring message for white Richmonders during a time of unrest and uncertainty. Business and civic leaders worried about labor activism among the city’s black tobacco workers and elsewhere during this period of industrial expansion. Many still recalled with horror the brief but consequential period from 1879 to 1883, in which a biracial party known as the Readjusters controlled the wheels of government throughout the city and state. Large numbers of black Virginians voted, attended public schools, and were elected to local and state positions, all under the leadership of the former Confederate general William Mahone.
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