I just have to say...

[EarlG]

45. Back in the old, old days we used to do four fund drives a year

After we started running advertising we pared it back, because we thought that four was too many. Ads plus contributions were bringing in enough money to fund the site, so we didn't want to go out and keep bugging people if we didn't need to.

Now that the ad landscape has shifted -- it's actually related to major technology changes, and it remains to be seen how it will all play out in the long run -- it seems that it would make a lot of sense for us to have more balanced revenue sources. If we put all our eggs in the ads basket, and ad revenue starts falling, then we don't have a backup. That's not very smart.

So while we have no firm plans yet, I'll say there's a possibility that we might add an additional fund drive, or mini fund drive, between the two we currently have. It partially depends on whether I can come up with a good idea for it -- I really do like trying to make fund drives entertaining, it's a lot more fun for everyone that way.