CBS tone deaf to air town hall as Brown Unv. Shooting unfolding

[Bluetus]

9. Legacy networks are disappearing

They only have two assets now:

1) Sports/Olympics programming
2) habits of older Americans (like over 70) to still watch the Milquetoast evening news.

And the sports programming is going away to Amazon, Youtube, Google and the leagues' own streaming networks. I would not be surprised if, by the next summer Olympics, more than half the coverage is on streaming services and not the networks.

Of course, the Ellisons also own some streaming, but that is like "owning the Internet". It is hard to get more than a 0,001% share. If you put all of Meta's channels together, it is about 7% of Internet traffic, but that is not like a traditional network. There is no central programming, only central algorithms to bias the ads you see.

The biggest podcast (Joe Rogan) is way less than 1% of podcast traffic.

Broadcasting is dead. The world is narrowcasting now.