Individuals and corporations/companies are using "AI" to steal the work of creatives, using it to make scams to get creative's money ("book club" offers to feature a book, for just a small fee, of course and much more).
Why pay someone for the work when you can just steal it? It's all over now, and only going to get worse as more and more stuff people think is "real' is just "AI" generated nonsense, a lot of it meant to fool you.
In my FB feed I was getting all kinds of ads for some memory loss miracle cure. The spokesperson? Bruce Willis. Cured of his very uncurable dementia. It's magic! I've seen other products with ads done using obvious "AI", pretty much everything you search for online, every blog, every site with articles, all done by "AI", and not well, either.
I get sites on my FB feed with info about women, AA persons, inventions and so on from history, and it's all "AI" generated. These articles are very long, poorly written, some with no punctuation or paragraphing. It's not hard to spot it, but some people won't get it.