Awful Announcing: Sports media's migration from X to Bluesky has accelerated post-election

[Zeitghost]

4. Twitter is what you make it

Creating a separate system dedicated to one specific view intended for one specific audience is fine. But it's not a way for the people in that community to win over new supporters, which is kind of the point of politics and one of the reasons we are where we are here in November of 2024.

Meanwhile the vast majority of the public will go on using X and our message will be absent or at best diminished.


People seriously underestimated what is being referred to now as the Joe Rogan Effect, although it involved far more than Rogan. Trumps late rise in the polls corresponds directly to when he began to appear on popular podcasts that were not political in nature. Sports podcasts, pro wrestling podcasts, comedy podcasts, etc. His Rogan interview alone likely reached 100 million people across all platforms, either as clips or in long form.

Reports are now coming out that the Harris campaign declined Rogan out of fear. Not fear of Rogan, not fear of not being able to do multiple hours off the cuff, not fear of his audience; but fear over backlash from within the Democratic party for "legitimizing" Rogan. We have created a climate where opportunities to reach tens of millions of largely apolitical, working class and middle class people is unacceptable because the source does not fit our purity test.

So we go on building walls around our community so that bad noise doesn't get in, all while failing to realize good noise doesn't get out.