How to ruin your electric car business by Elon Musk [View all]
How to ruin your electric car business by Elon Musk
1. Before ruining your business, first build a brand that appeals to a forward-thinking customer base.
2. Spend years raising your profile and make your own name and reputation synonymous with your products.
3. Once you dominate market share, wait for other companies to ready themselves before making your move.
4. Now search for a completely different business to distract you from your core electric vehicle business.
5. Buy a business that can inflict as much damage to your brand and your reputation as possible.
6. A social media platform would be ideal to turn into a cesspool of hate that can turn off potential customers.
7. To do this, declare yourself a “free speech absolutist,” cut staff, and scrap content management standards.
8. Start a war with advertisers to publicize that you are fighting for racists, neo-Nazis, and traitors to have a voice.
9. Declare yourself a hardline political partisan to alienate the political group that is more likely to buy EVs.
10. With all this damage done, sit back and relax while rival companies like Fisker, Rivian and Lucid take your market share.
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