Puerto Rico reports highest tourism revenue and visitor numbers
SAN JUAN, Puerto Rico – Discover Puerto Rico, the island’s first-ever Destination Marketing Organization (DMO), celebrates its one-year anniversary, announcing that tourism is the strongest it’s ever been, as the destination tracks towards a record-breaking year. Year-to-date revenue is the highest in the island’s history, with $445 million reported through May.
The island has received 1.67 million visitors across the San Juan, Ponce, and Aguadilla airports in the first few months of this year, the highest number of airport arrivals in the January/April time-frame in the island’s history.
“Despite the World Travel & Tourism Council (WTTC) estimating a recovery between 2021-2022, and New Orleans taking eight years to get back to pre-Katrina levels, we set an aggressive goal to fast-track the visitor economy at a record pace, for the benefit of local communities,” said Brad Dean, chief executive officer (CEO) of Discover Puerto Rico.
Since its inception last July, Discover Puerto Rico quickly embarked on a mission to reposition Puerto Rico’s brand, fully capitalizing on the Island’s rich tourism product to thrive as a leading Caribbean destination. The organization’s five major initiatives include:
Read more: https://www.caribbeannewsnow.com/2019/07/05/puerto-rico-reports-highest-tourism-revenue-and-visitor-numbers/