Bernie Sanders staffs up for 2020
The Vermont senator is making additions to his digital operation, which already surpasses the rest of the field.
By HOLLY OTTERBEIN 01/14/2019 05:01 AM EST
Excerpt:
Bernie Sanders is adding firepower to his political team ahead of a potential 2020 campaign, locking down digital alumni who were key to his surprise performance in 2016 and recruiting the media production company that helped launch Alexandria Ocasio-Cortez to prominence.
Means of Production, the filmmaking cooperative that created the viral campaign video that propelled Ocasio-Cortezs House campaign, is in talks with the Sanders team about a major role in 2020. And two people who powered Sanders record-breaking small-dollar fundraising operation in 2016 have agreed to join a subsequent presidential bid if it materializes, according to a Sanders campaign aide: Tim Tagaris and Robin Curran, his digital fundraising director and digital production director in 2016, respectively.
Naomi Burton and Nick Hayes, activists in the Democratic Socialists of America who left a global public relations agency and commercial production freelancing to launch Means of Production, rocketed into the national spotlight last year when they produced the hit ad highlighting Ocasio-Cortezs working-class roots and left-wing policies. It received 300,000 views in a day and eventually racked up nearly 4.6 million views on Twitter and YouTube.
Theyve proven that theyre on the cutting-edge of popularizing progressive populist and democratic socialist politics in America, said Waleed Shahid, a spokesman for Justice Democrats, the progressive political action committee that recruited Ocasio-Cortez.
Burton said the Detroit-based team would likely create big, beautiful ads and drumbeat content for Sanders if it was brought on for 2020.
"We have certainly been talking with his team," she said, adding that if Sanders runs, "He's the only candidate we would work for.
https://www.politico.com/story/2019/01/14/bernie-sanders-campaign-2020-election-1098795