Icy Hot Signs on as Official Recovery Partner of Unrivaled
MORRISTOWN, N.J., Jan. 14, 2025 /PRNewswire/ -- Today, Icy Hot announced a sponsorship with Unrivaled to serve as the Official Recovery Partner of the groundbreaking professional women's basketball league. It is Icy Hot's largest sports partnership program to date. In addition to wide-ranging sponsorship support for the first-of-its-kind league, which tips off on January 17, Icy Hot will help elevate recovery for all Unrivaled players, so they can perform at their best.
Through this exclusive partnership, Icy Hot will provide topical pain relief products, including Icy Hot Original No Mess and Icy Hot Pro Massaging Balm, to players during games and practice sessions, and in recovery and training facilities throughout the nine-week season. These products are powered by Icy Hot's contrast therapy, combining cooling and warming sensations to help Unrivaled players recover so they are physically ready for their next match-up.
"Icy Hot is dedicated to supporting all athletes, from professionals to weekend warriors, as they come back from pain and perform at their best," said Vincent Balagat, North American Icy Hot Lead at Opella. "Unrivaled's innovative approach to 3-on-3 basketball and the many ways the league is investing in some of the world's best basketball players make it the perfect partner for us. We are so excited to be a part of this new league that is further championing the incredible athletes of women's basketball."
"Partnering with Icy Hot is a natural fit for us," said Unrivaled President Alex Bazzell. "Together, we'll be able to provide players everything they need to play their best on the court, while taking care of their bodies off of it. We're appreciative of Icy Hot's commitment to Unrivaled and its athletes."
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