Sufi Muslims push designer Roberto Cavalli to pull an offensive logo

[hrmjustin]

Heather Adams



(RNS) A group devoted to the mystical Sufi tradition of Islam is taking to the streets and social media as it fights for the removal of the faith’s religious symbol on designer Roberto Cavalli’s “Just Cavalli” clothing and fragrance line.

Cavalli is an Italian fashion designer known for exotic prints and a sandblasted look for jeans. He created the “Just Cavalli” line in 2013. The line includes clothes, fragrances and accessories.

The “Just Cavalli” logo is said to be a snakebite, but members of the M.T.O. Shahmaghsoudi centers say it’s actually their religious emblem.

M.T.O. Shahmaghsoudi is a school of Sufism, the mystical branch of Islam, best known for its ecstatic use of chanting, singing, dancing and whirling. With more than 500,000 followers, it has centers in Dallas and Los Angeles as well as Europe and Australia.

http://www.religionnews.com/2014/07/17/sufi-muslim-roberto-cavalli/

[rug]

1. That's pretty clueless.

When his campaign has a backdrop of Arab architecture, it's deliberately clueless.

[okasha]

2. Worse than clueless--stupid.

No "snakebite" looks remotely like that logo, and no one who's ever dealt with one would consider a snakebite seductive.