Yet more evidence that the NRA and the Great American Gun Nut are dying out.
NRA, gun industry target Hispanics to broaden its appeal and survive
What Franco didnt say (in the NRA produced ad) is that she is part of the NRAs latest push to attract membership among Hispanics, the largest and fastest-growing minority group in the country. Though the NRA will not publicly say it is trying to woo Hispanics, experts say the NRA views the minority group as a potent force to try and grow its aging membership.
The NRA faces an existential problem, said Dr. Robert Spitzer, author of the book The Politics of Gun Control and a member of the NRA who has written about the NRA, the Second Amendment and gun control laws. Their base has been gradually shrinking older white males are a smaller and declining population as a whole and younger people are less interested in guns. Gun ownership and use has actually been declining for the past 40 years.
Interesting read, particularly in combination with
http://www.democraticunderground.com/1172189722