Dallas Cowboys first professional sports franchise to surpass $10 billion valuation

[True Dough]

The Dallas Cowboys haven't won a Super Bowl since their star quarterback Dak Prescott was 2½ years old.

That last championship came on Jan. 28, 1996. Plenty of fruitless seasons have followed for "America's Team," but the lack of another Lombardi Trophy hasn't seemed to diminish their overall value.

Sportico released franchise valuations for the top 10 NFL teams Tuesday, and the Cowboys were head and shoulders atop the list with a value of $10.32 billion. They became the first sports franchise to surpass the $10 billion valuation.

The Los Angeles Rams ($7.79 billion) ranked second on the list by Sportico, followed by the New York Giants ($7.65 billion), New England Patriots ($7.31 billion) and San Francisco 49ers ($6.86 billion).

https://www.espn.com/nfl/story/_/id/40847708/cowboys-lead-nfl-franchises-1032b-valuation-per-sportico

[True Dough]

1. By comparison

Forbes had the New York Yankees at #2 overall on its 2023 list at $7.1 billion, an amount that has surely climbed over the past year.

[underpants]

2. You know what that means

This is DEFINITELY the year

[True Dough]

3. 10 billion reasons

to bet against the Cowboys!