Newtown massacre divided NRA leaders, foreshadowing split to come
By Carol D. Leonnig, Beth Reinhard and Tom Hamburger July 3
Twenty young children had just been gunned down by a semiautomatic rifle in their classrooms in Newtown, Conn., in December 2012, and inside the hardened bunker of the National Rifle Association, rattled officials were wrestling with rare feelings of self-doubt.
In the past, the gun rights organization had responded to mass shootings with unapologetic, high-profile attacks on any attempt to restrict firearms. But several senior NRA officials laid low by images of sobbing parents planning their childrens funerals rather than tucking presents under Christmas trees thought the organization should take a less confrontational approach this time, according to multiple people familiar with the internal debate.
Over the objections of some top officials, however, NRA chief executive Wayne LaPierre struck a defiant posture. In fiery public appearances crafted by Ackerman McQueen, the organizations longtime advertising firm , LaPierre announced that the group would create a model program to train armed security guards who could protect schools from shooters, saying that was the only measure that would keep children safe.
Then LaPierre and his wife left for the Bahamas, a trip they billed through Ackerman McQueen and was ultimately paid for by the nonprofit organization. Their post-Christmas flights to and from Eleuthera, known for its pink beaches, cost the NRA nearly $70,000, according to internal documents and people familiar with the trip.
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New details about how the NRA handled the tumultuous moment show how Sandy Hook one of the deadliest mass shootings in U.S. history divided the leadership of the powerful gun rights organization. The episode also showcased the symbiotic relationship between LaPierre and Ackerman McQueen, an alliance that defined the NRA for more than three decades, several former officials said.
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