McDonald's sales dented by Israel-Gaza boycotts
Source: BBC
McDonald's sales dented by Israel-Gaza boycotts
5 February 2024
By Sam Gruet
Business reporter, BBC News
McDonald's has missed a key sales target, partly due to customers boycotting the firm for its perceived support of Israel.
The fast food chain reported its first quarterly sales miss in nearly four years due to weak growth in its international business division.
Its boss previously acknowledged the impact of the conflict, blaming "misinformation".
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McDonald's relies on a franchise system in which thousands of independent businesses own and operate most of its more than 40,000 stores around the world. About 5% of its outlets are located in the Middle East.
The fast food retailer drew criticism after its Israel-based franchise said it had given away thousands of free meals to members of the Israeli military, sparking calls to boycott the brand by those angered by Israel's military response in Gaza.
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Read more: https://www.bbc.com/news/business-68209085