Twitter Founders Evan Williams and Biz Stone Invest in Innovative Vegan Meat Company

[Flaxbee]

From TreeHugger.com

Twitter founders Evan Williams and Biz Stone undoubtedly have an eye for investment so when they saw fit to back the vegan meat company Beyond Meat, ears perked. Stone, himself a long time vegan, was at first a little taken aback by the product because it tastes so “freakishly similar” to real meat.

"The first reaction I had was, I know this is a meat analogue but if someone were to serve this to me in a restaurant I would have said 'I think this is a mistake,'" explains Stone to Fast Company. "There’s something about the mouth-feel, the fattiness. It feels fatty and muscly and like it’s not good for you when you’re chewing it. For a long-time vegan, it’s a little bit freaky."
Vegan Meat of the Future

But Beyond Meat still has many of the qualities that you look for in a vegan meat substitute like no cholesterol, no saturated fat, and lots of protein. It’s a scientific real world means of getting a meat-heavy society like the U.S. to jump on the vegan bandwagon because it's so similar to the real thing.

More: http://www.treehugger.com/green-investments/twitter-founders-evan-williams-and-biz-stone-invest-in-innovative-vegan-meat-company.html

[Warpy]

1. No gluten? Whoopeee!

I've had to walk away from both Quorn and Boca because their stuff contains gluten. It would be nice to have another transitional substitute out there when it's too hot or I'm too tired to do bean loaves and the like.

Even if it's only half as good as the others, it will do. There's always seasoning.

[WillParkinson]

2. Most excellent!

Thank you for putting this out there, Flaxbee.

[RebelOne]

3. OK, I am ready to try it.

When will it be available in my local supermarket?

[Coexist]

4. this will be great for new veg/vegans..

and the families of those who are recent converts. Eases them into the concept.