Barack Obama
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After a month of marketing the federal exchange site as not broken anymore, the White House has tossed the ball to Magic Johnson and Alonzo Mourning in new ads touting health insurance to begin running Thursday. Both men offered up their help for free, said Julie Bataille, communications director at the Centers for Medicare and Medicaid Services. Their ads will spark a full-court press effort to get young people in particular, young men to sign up for health insurance before enrollment ends March 31. The ads, part of a $52 million campaign in digital, TV and radio advertising for the first quarter of 2014, will air on ESPN, ABC, TNT and NBAtv during NBA games.
Johnson and Mourning say they discovered their ailments and received treatment because they had health insurance. Johnson was diagnosed with HIV in 1991, but had no idea he was sick until after a full exam from his doctor, something he says wouldnt have happened if he wasnt insured. Mournings cousin, retired Marine Jason Cooper, donated his kidney to Mourning in 2003 after Mourning was diagnosed with a rare kidney disease. I was at the top of my game, Mourning says in his ad spot. I felt invincible, but when I went for my regular team physical, it turned out I had serious kidney disease. It was caught in time to treat, and lucky for me, I was insured.
Found on http://theobamadiary.com/
More here:
http://www.usatoday.com/story/news/nation/2014/01/16/celebrity-ads-meant-to-jump-start-health-exchanges/4495555/
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"But people are signing up right now as we speak, and the big push for enrollment is just getting underway," Jost said.
Now is the time for the government to start advertising, Jost said, because the HealthCare.gov website is working.
While the new advertising campaign is focused on young men, women will not be left out, Bataille said. Canvassers will visit farmers' markets and college campuses, particularly community colleges, to encourage enrollment. There will also be an intense online market campaign through social media, such as Facebook, Twitter and YouTube.
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Good to hear.
sheshe2
(87,272 posts)IrishAyes
(6,151 posts)sheshe2
(87,272 posts)Cha
(305,137 posts)This is brilliant.. and to all those who want to repeal ACA/Obamacare.. I say.. "your ignorance, greed, and lack of compassion is stunning."
sheshe2
(87,272 posts)WHO WE ARE
The Magic Johnson Foundation (MJF) is one of the most recognizable philanthropic organizations in the world. By providing resources, building participation, and inspiring self-sufficiency, MJF is dedicated to its vision of empowering underserved communities.
The overwhelming community response to Earvin Magic Johnsons HIV announcement in the form of donations and letters of support was the force that created the organization.
MJF was created to fight HIV/AIDS through grantmaking. Twenty-two years after its formation, the organization has evolved to address other powerful epidemics in urban communities, which include the lack of educational opportunity and the absence of empowerment.
Mr. Johnson serves as Chairman and Founder of the Magic Johnson Foundation. His unwavering commitment to transform urban America continues in the Foundations programs, which promote HIV/AIDS awareness and prevention, digital literacy, and college access.
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http://magicjohnson.org/about-us/overview/
"and to all those who want to repeal ACA/Obamacare.. I say.. "your ignorance, greed, and lack of compassion is stunning." That is a fact! So glad that Johnson and Mourning are here to fight the fight!
We are pushing back on the naysayers Cha. Just like we always do!
treestar
(82,383 posts)Performing a true public service. Counteracting all the BS.