https://www.jsonline.com/story/news/politics/elections/2018/11/07/massive-turnout-wisconsin-and-end-scott-walker-era/1894426002/
...................................Baldwins Senate victory followed a very powerful historical pattern. Incumbent senators in the opposition party the party that doesnt occupy the White House don't often lose. It hasnt happened in Wisconsin in 56 years. These senators enjoy the upside of incumbency money, name recognition, political experience and skills without the downside, which is the baggage of being in power.
Baldwin easily outspent Vukmir, but she was also the target of lots of early attack ads. She won Tuesday by a bigger margin around 10 points than other recent U.S. Senate victors in this evenly divided state. She ran hard on the Democrats' biggest weapon in 2018 the issue of health care. She also effectively mixed in populist themes (like "Buy American"
and parochial issues, like dairy.
According to the exit poll, among white voters, Baldwin won women with college degrees by 33 points while losing men without college degrees by 13. Similar gender and education gaps surfaced in races across the country. In the governor's race, among white voters, Walker lost college women by 21 points but won non-college men (a much larger group) by 20.
When Wisconsin elected Republican Ron Johnson and Baldwin in consecutive elections in 2010 and 2012, it gave the state the "oddest" political odd couple in the Senate, with Johnson well to the right and Baldwin well to the left of most of their peers. That might have seemed like a fluke. But now Wisconsin has re-elected each of them.