Ohio State University trademarks the word THE. changed from patent to trademark for accuracy

[irisblue]

Yes the word THE

Link to tweet

[Diamond_Dog]

1. Whatever makes them happy, I guess ....

[appalachiablue]

2. What am I missing?

[irisblue]

5. THE arrogance in claiming THE most common word in English as a marketing tool

To make more moneyney for a very very financially secure university
The university's endowment of $6.8 billion in 2021 is among the largest in the world.
Endowment: $6.8 billion (2021)
Parent institution: University System of Ohio
Location: Columbus, Ohio, United States
https://en.m.wikipedia.org › wiki
Ohio State University - Wikipedia

[appalachiablue]

10. Bizarre, with all that funding & have times changed.

[unc70]

3. Wonder The position of THE University of North Carolina

[LisaM]

4. It's so obnoxious.

For one thing, they are not "the" only state university in Ohio. They are also not the oldest state university in Ohio.

[rurallib]

7. easily the most obnoxious for sure

working with alumni during the football season was truly a test of my patients.

[luvs2sing]

8. The evil empire strikes again..

[Botany]

9. I hope they are sued to death

BTW the tried this shit about 20 years ago with the word Ohio in a pissing match with
Ohio University.

[irisblue]

11. Yep, I remember that poppycock Botany.

[Mz Pip]

12. What does this mean?

Can they now sue a company for marketing “The Who” tee shirts?

I don’t get the point.

[irisblue]

13. Ohio State now can sell sports shirts to a rabid fan base with the word THE on it.

The university since the mid 1990s/early 2000s has been marketing itself as THE Ohio State University.
If you listen to sports broadcasts w/OSU in them, the announcers do stress the word The. By trademarking the word on sports gear, OSU gets more money in its coffers.

[Floyd R. Turbo]

14. The stench of ttun permeates this post!