Martin Patrick's 'Nutcracker' window display beats out Rodeo Drive in national contest

[mahatmakanejeeves]

Martin Patrick's 'Nutcracker' window display beats out Rodeo Drive in national contest

Martin Patrick 3's "Nutcracker" beats out retailers on Rodeo Drive.

By John Ewoldt Star Tribune DECEMBER 16, 2020 — 7:47PM



Luxury apparel store Martin Patrick 3 partnered with the Minnesota Dance Theatre to feature its costumes.

Martin Patrick 3 in Minneapolis' North Loop won the judges' choice award in a national contest rating holiday window displays, beating out retailers on Beverly Hills' Rodeo Drive and other big names such as RRL Ralph Lauren.

The luxury apparel store — which decks its windows each year — partnered with Minnesota Dance Theatre to bring its "Loyce Houlton's Nutcracker Fantasy" production to life given that there was no production this year because of the pandemic.

Martin Patrick 3, at 212 N. 3rd Av., competed against national retailers and brands with much deeper pockets, bigger budgets and staffing in the Winning Windows of North America contest. It was the first time that the organization added a new category for retailers outside New York City.

"We wanted to show that the award can go to a one-of-a-kind store where you really see the creative process at work," said judge Judy Bell. "Rodeo Drive budgeted more than $300,000 for their entry. Martin Patrick had to buy kids' mannequins for the display since they don't sell children's clothing."

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[Cracklin Charlie]

1. That's lovely.