A NASCAR race in Madison could bring in $60 million to the St. Louis region
MADISON — A NASCAR cup race this June at World Wide Technology Raceway could bring in as much as $60 million to the St. Louis region, state and local officials said Monday.
It’s the first time the racetrack will host one of the country’s top racing series, which regional leaders expect will attract about 83,000 people to the area June 3-5.
“This track breeds excitement,” said World Wide Technology Raceway owner Curtis Francois. “It’s going to be an amazing race, like a Super Bowl and a World Series happening at the same time in the same place.”
During a visit to the track on Monday, Illinois Gov. J.B. Pritzker said the race is a prime opportunity to bolster Illinois tourism, especially in Metro East communities. The state’s tourism bureau is sponsoring the race, named the Enjoy Illinois 300.
https://news.stlpublicradio.org/economy-business/2022-03-14/a-nascar-race-in-madison-could-bring-in-60-million-to-the-st-louis-region