Does it bother anyone else that Uber is using on of the most iconic Beatles songs in their advertisement??

[a kennedy]

I Wanna Hold Your Hand, in an Uber advertisement, it just kinda rubs me wrong……not even sure why, it just does.

[Dennis Donovan]

1. It would, but the song is 60 years old now. n/t

[chouchou]

2. Personally, I think it's just corny. If I were in charge, I'd hire songwriters....

...come up with several tunes and pick the best ones for the company.

[OldBaldy1701E]

7. Which would cost around three to four times as much as it would to get the rights to use the tune.

Then, there is the recognizing factor, as well as the current wave of nostalgia... oh yeah, this is far from a shocker.

Also, the library is owned by someone other than the Beatles. They make that decision. I am betting the current owners are not artists.

Now, I agree with you completely. But, around 50 or so years back the entertainment industry became the entertainment business.

Thanks to that, there is little more than greed in any 'artistic endeavor' these days. So, one can forget any loyalty to the art or the creator.

[chouchou]

8. Amen. My best friend was/is in the entertainment industry.

She does a lot on Zoom now (or something more secure)
Oh yeah..she has the entertainment business pat. Singers and such are corporate You-WILL-do-this.
The days of finding a wonderful talent (s) are WAY long gone.
What surprised me was there's only a few songwriters that write all the major songs. No wonder they sound like copies.
Her take is "Dumb down the populace....make it easy-peasy to exploit them". Screw that Classical complicated crap"
BUT..I'm sure you know even more than what I wrote. (I don't talk much about this topic to people)
I don't even balk when somebody says "OH!! (insert big star here)....she wrote a new song!!...Yeah...sure....

[OldBaldy1701E]

10. Hear Hear! (n/t)

[Diamond_Dog]

3. Probably lots of seniors use Uber to get around.

Trying to appeal to them, maybe?

[Haggard Celine]

5. I took an uber a couple of times recently,

and the drivers had regulars who they took to the store once a week to get medicine and groceries. Probably most of these people are old and others are on disability. Maybe they are trying to appeal to the older customers.

[Xavier Breath]

4. I would have thought the Beatles song you were talking about

was Drive My Car, though I realize that is not what happens when you use an Uber.

Brace yourself: Life in the Fast Lane should be the next commercial.

[unblock]

6. At least it's not "don't pass me by", which mentions a car crash

Could be worse.

Teen angel?
Dead man's curve?
Wreck on the highway?
Stan?
I love it?

[rsdsharp]

9. Sony ATV apparently owns the Beatles catalog, but it entered into a confidential settlement with McCartney in 2017,

so who knows. The commercial, however, actually appears to be the Beatles recording of the song. The rights to Beatles recordings are owned by Apple Corps Ltd. and Vivendi Universal Music Group. SOMEBODY had to give permission to use the song and recording in the commercial.