How I Choose Which Cloudflare Employees to Replace With AI
Two weeks ago I laid off more than 20% of my workforce. I didn’t do it because Cloudflare is struggling. We posted record revenue growth, have strong free cash flow and are adding an unprecedented number of customers around the world. I did it because business is changing, and to win the future, Cloudflare needs to change with it.
We haven’t found another example in U.S. business history of a public company growing at more than 30% that laid off more than 20% of its workforce. Yet what we did is likely going to become the norm over the next year. This is a story about artificial intelligence, but executives and commentators are misunderstanding how it will disrupt business and who will be affected.
To understand the issue, I went back to a book published in 1954, 20 years before I was born: Peter Drucker’s “The Practice of Management.” Drucker explores the different roles inside every business, which I would categorize as builders, sellers and measurers.
Builders create products. Sellers sell those products. Measurers do everything else: internal audit, revenue recognition, finance, legal, compliance, middle management, operations and on and on.
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