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[Propublica's] Nonprofit Explorer Now Shows Which Organizations Are Trending
Article:
https://www.propublica.org/article/nonprofit-explorer-trending-nonprofits-feature
Nonprofit Explorer:
https://projects.propublica.org/nonprofits/
Nonprofit Explorer Now Shows Which Organizations Are Trending
When a nonprofit is in the news, people turn to Nonprofit Explorer to check its finances. Now we’ve added a feature that lets anyone see which organizations lots of people are looking up.
by Brandon Roberts
Aug. 28, 11:10 a.m. EDT
When Congress held hearings in December 2023 to investigate allegations of campus antisemitism, they brought in the presidents of Harvard, the Massachusetts Institute of Technology and the University of Pennsylvania. At the same time, ProPublica’s Nonprofit Explorer got surges of traffic to pages for all three universities. When the same congressional committee held further hearings in April and brought in now-former Columbia University president Nemat Shafik, traffic to the university’s page on the site peaked.
[...]
This is a pattern we’ve noticed again and again: When news about a nonprofit breaks, people turn to Nonprofit Explorer to check its finances themselves. Today, we’re adding a new feature, called Trending Nonprofits, to highlight those organizations that may be in the news or be getting shared a lot on social media. The feature, which will appear on the Nonprofit Explorer homepage, lists the eight organizations with the most unique views and will update multiple times per day.
Sharp temporary jumps in traffic due to breaking news events account for some organizations’ appearance on the list, but longer-term trends are also reflected. The Heritage Foundation, for example, was the most-viewed nonprofit for most of July thanks to ongoing reporting that dug into its controversial Project 2025 playbook, including ProPublica’s own release of Project 2025 training videos. The group did not respond to a request for comment.
[...]
When a nonprofit is in the news, people turn to Nonprofit Explorer to check its finances. Now we’ve added a feature that lets anyone see which organizations lots of people are looking up.
by Brandon Roberts
Aug. 28, 11:10 a.m. EDT
When Congress held hearings in December 2023 to investigate allegations of campus antisemitism, they brought in the presidents of Harvard, the Massachusetts Institute of Technology and the University of Pennsylvania. At the same time, ProPublica’s Nonprofit Explorer got surges of traffic to pages for all three universities. When the same congressional committee held further hearings in April and brought in now-former Columbia University president Nemat Shafik, traffic to the university’s page on the site peaked.
[...]
This is a pattern we’ve noticed again and again: When news about a nonprofit breaks, people turn to Nonprofit Explorer to check its finances themselves. Today, we’re adding a new feature, called Trending Nonprofits, to highlight those organizations that may be in the news or be getting shared a lot on social media. The feature, which will appear on the Nonprofit Explorer homepage, lists the eight organizations with the most unique views and will update multiple times per day.
Sharp temporary jumps in traffic due to breaking news events account for some organizations’ appearance on the list, but longer-term trends are also reflected. The Heritage Foundation, for example, was the most-viewed nonprofit for most of July thanks to ongoing reporting that dug into its controversial Project 2025 playbook, including ProPublica’s own release of Project 2025 training videos. The group did not respond to a request for comment.
[...]