2024 Election Harris courts male voters on fantasy sports, sports betting and video game platforms
Source: NBC News
Oct. 18, 2024, 1:42 PM EDT
WASHINGTON — Kamala Harris' presidential campaign is ramping up efforts to court male voters two weeks before Election Day with ads on platforms frequented by men who like fantasy sports, sports betting, sports news and video game websites. Harris is fighting to win over voters within this key demographic, among which former President Donald Trump has an edge.
As part of the campaign's plan to attract male voters, the vice president's campaign launched a series of ads Friday on sports news sites like DraftKings and Yahoo Sports as well as video game sites like IGN and Fandom. Harris' is the first campaign to advertise on DraftKings.
In one 30-second spot that will appear on those websites, former professional basketball star Magic Johnson compares the economic policies between the two candidates as if he were previewing two sports teams clashing.
"Let’s break down Kamala’s economic plan. She has a plan to cut taxes for over 100 million Americans," Johnson says. "Now let’s look at the other guy. He’s a failed businessman, plain and simple. It’ll jack up prices, which means you’ll pay more for pretty much everything. Kamala’s plan is pro-business, pro-entrepreneur and pro-America. That’s why I’m backing Kamala in this election, and I hope you’ll do the same."
Read more: https://www.nbcnews.com/politics/2024-election/harris-courts-male-voters-fantasy-sports-sports-betting-video-game-pla-rcna176128
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