Senate Republicans make sudden change in ad strategy amid cash crunch

[BumRushDaShow]

Source: Politico

10/02/2024 01:18 PM EDT


Senate Republicans’ campaign arm is making a last-minute shift in its TV advertising strategy in the face of a growing spending disparity with Democrats in key races.

The National Republican Senatorial Committee is canceling all its remaining independent expenditure buys and redirecting that money toward “hybrid” ads, according to two people familiar with the committee’s strategy. Those ads are purchased in conjunction with the candidate’s campaign and at the lower TV ad rate offered to candidates — allowing the NRSC’s money to be spent more efficiently.

But they come with a catch: Hybrid ads must spend as much time addressing a national issue or party as they do the specific Senate or House race. That can make the ads clunky and difficult to design.

The NRSC has leaned heavily on hybrid ads this cycle. Its only remaining independent expenditure ads, set to run in support of Sam Brown in Nevada, will now shift to hybrid ads made jointly with him. The NRSC independent expenditure arm was slated to run $7.4 million in Nevada from Wednesday until Election Day, according to the media tracking firm AdImpact. (An existing run of independent expenditure ads in Michigan ends on Oct. 7 and will not be extended.) The move comes as Republican candidates have faced significant gaps on the airwaves.

Read more: https://www.politico.com/news/2024/10/02/nrsc-ie-hybrid-ads-senate-gop-00182187

[Demobrat]

1. So their strategy is

to run weak, unfocused, annoying commercials more times per day. Makes sense.

[BumRushDaShow]

3. Here in Philly

at least the channels that I watch and listen to (on radio), most of the Senate ads for the GOP candidate McCormick, have come from PACs and NOT the campaign or even the RNC. I think I finally saw the first from Turtle's leadership PAC here a couple days ago.

[mwb970]

2. The barrage of Moreno ads on TV here in Ohio is simply overwhelming.

Sometimes two in the same commercial break. Almost all feature scary photos of Brown along with scary rhetoric and misleading claims about illegals, illegals, illegals. (It's as if they think this is some kind of magic word, since they say it every few seconds.) Jesus. What a load of crap.

Maybe this will stop now that they are going broke.

[BumRushDaShow]

4. I think Moreno might be toast after that "why would 50 year old women care about abortion" gaffe

Here in Philly, we have the opposite. The Democrat - Bob Casey - literally has back-to-back commercials in sets of 3, piggybacked on a Harris ad, and then they'll throw in a Planned Parenthood or ACLU or some PAC (like Future Forward's) ad.

It's very very targeted!

[BaronChocula]

7. Fingers crossed on that Moreno prediction

We could put him on the heap with scumbags Todd Aiken and Richard Mourdock

[Cha]

5. KICK... TY!

[keithbvadu2]

6. Ask DonOld and Lara for some of that RNC money.... Yeah! That was a joke.