Ultra-Wealthy Homeowners Install Private Snow Rooms to Escape Summer Heat

[cbabe]

https://climatecosmos.com/climate-news/ultra-wealthy-homeowners-install-private-snow-rooms-to-escape-summer-heat

Ultra-Wealthy Homeowners Install Private Snow Rooms to Escape Summer Heat

Owen Maxwell
July 4, 2026

Record temperatures across much of the United States have prompted unusual adaptations among those with the resources to pursue them. A small group of affluent homeowners has turned to a striking solution: dedicated indoor spaces that replicate winter conditions year-round. These rooms allow residents to step into a chilled, snow-filled environment even as outdoor conditions remain sweltering.

… more …

[EYESORE 9001]

1. They're practically begging for comeuppance

[Wonder Why]

2. stocked with poor people laying on the snow to be used as stepping stones.

[eppur_se_muova]

3. Years ago, some gas stations in AL had refrigerated rooms, where they kept their soft drink vending machines ...

When you walked in from outside, it felt good for about 3 seconds, then it was painfully cold. Customers dressed for Summer, in shorts, T-shirts and halter tops, sandals or bare feet, found it to be extreme overkill, and spent as little time making purchases as possible -- including making no purchases. Not a good business move.

[Progressive dog]

4. Any data on how many houses

have indoor winter rooms? I couldn't find any.

[cbabe]

6. They aren't going to tell you. Would make them a target. Also cold rooms on mega yachts.

impercold.it
https://impercold.it › en › naval-cold-rooms › naval-cold-rooms-yachts

Custom marine cold rooms for yachts and luxury vessels.

Imper Cold manufactures bespoke marine cold rooms for luxury yachts and large vessels. Modular, certified, and engineered for complex spaces.

[Progressive dog]

11. The cold rooms that are in your link

are intended to be used for storage. Walk in freezers and refridgerators have been around for a long long time. Showing that they exist doesn't show that they are used for a living space by anyone.

[cbabe]

12. Comment 5 nyt article.

[Celerity]

5. NYT link:

To Beat the Heat, the Wealthy Are Building Snow Rooms

Indoors, for a fortunate few, it’s always a winter wonderland.

https://www.nytimes.com/2026/07/04/style/snow-rooms-home-technoalpin.html

https://archive.ph/IwH91


A room created by TechnoAlpin, an Italian company known for creating artificial snow for ski mountains. Credit...TechnoAlpin

On a recent Tuesday, the heat index in Frisco, Texas, spiked above 100 degrees. While asphalt bubbled beneath a scorching sun, Katelin Schebler was relaxing on a bench in a room that resembled a stylish meat locker. Swaddled in a robe, mimosa in hand, she was writing in her journal under a gentle snowfall.

“It’s a nice storm, not a blizzard,” Schebler, a co-owner of a high-end spa, said by phone from her custom indoor igloo. “Something you’d want to enjoy.” To the list of improbable follies now available for the wealthy, let us add the snow room.

As the changing climate wreaks havoc on the four seasons, some people with means are fashioning their own. They are equipping their homes (and even their yachts) with indoor winter wonderlands, aided by companies like the Italian snowmaker TechnoAlpin, which blasts snow onto ski mountains, and an American company, the Spa Butler.

A snow room is more or less the opposite of a sauna — a cavelike space of ice and snow. In some, white flakes descend gently from the ceiling to create the feeling of being inside a snow globe.

snip

[cbabe]

7. Thanks. I was paywall blocked.

[Celerity]

8. You can use these archive sites to read/post many paywalled sites

https://archive.ph/ (the better one)

or

https://web.archive.org/

Cheers

[cbabe]

9. Thanks again. I'll dink around.

[Progressive dog]

13. Thanks

[3catwoman3]

10. Years ago, my husband came across a story about 2 uber-wealthy Italian brothers...

...who lived in Houston. They didn't like the heat and humidity, so they enclosed their whole backyard and air-conditioned it.